Blog Posts by Eric Reynolds

Buyer Persona Template
How’s your 2023 lead gen going to work for you
You can call it lead gen, how you get customers, or how it's always worked. Operational costs, labor, upgrades, insurance, and other expenses eat away at your revenue while you rely only on word of mouth and the brand. You need new buyers, repeat purchases and increased order value. There's…
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what's your lead gen process
A candid strategy to get clients, customers or buyers in 2023
Every Fortune 1,000 and small business with yearly revenue over 10mm is taking these steps. Why aren't you?
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A candid strategy to get clients, customers or buyers in 2023
Try Facebook and Instagram Ads
Facebook and Instagram represent the largest social media platforms. I write about them together since you manage them in the same Meta Facebook Business Manager and Ads Manager accounts.
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try facebook and instagram ads
How to evaluate and select a client acquisition channel
Do you want a framework to evaluate digital marketing channels? To help you decide if an SEO backlink campaign would be more effective than boosted Tweets? Or if spending time on conversion rate optimization would produce better results than an interests-based Facebook campaign?
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evaluate digital marketing channels
I want a website and digital marketing review. How does it work?
You may recognize that your website or digital marketing strategy needs changes, but you need help figuring out what to do.
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website and digital marketing review how does it work
Inventory control for POS and eCommerce with multiple locations
Small business inventory control can be a process challenge. Add your vendors, point-of-sale POS, multi-location stock transfers, and eCommerce to increase the chance of roadblocks.
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inventory control to pos and ecommerce with multi location
Scope creep. How to handle and manage expectations.
Scope creep. How to handle and manage expectations. You’ll always have to deal with scope creep. As you improve your craft, more clients want shiny new features. Part of the game. It takes a step-by-step approach to handling requests and a software system for Project Management PM.Use a SaaS PM…
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Scope Creep
Fixed deadline request management tips and strategies
Fixed deadline request management tips and strategies I got my start in software development in the US Marines in 1992. Over the years, I've done and seen thousands of projects, and not a single one finished on the original deadline. Fixed deadlines rarely work.I've never seen a project go on…
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fixed deadline request
Automation strategy, tips and advice from XWebNow
Automation Strategy, Tips and Advice from Eric Reynolds of XWebNow Automation strategy can save time, money and company resources. It's tied directly to business process.You implement and improve automation by understanding current business processes and opportunity gaps.   Automation Benefits are Various It turns chaos into order, saves time, and gives…
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automation strategy tips and advice
What is No-Code?
What is No-Code? Do you want to understand no-code? First, let's take a high-level look at computer programming and Software as a Service (SaaS.) Table of Contents Code before No-Code You've heard of computer programming, known as code? There are hundreds of programming languages. And who writes code? Programmers, developers,…
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no-code definition overview points topic
The Right Mindset and Operations For a Freelancer
Ideal Freelancer Mindset and Operations Do you have a hard time planning your freelance operations work schedule? If you're like most freelancers, the answer is probably "yes." Many things go into running a freelance business – from finding clients and marketing your services to staying motivated and organized. It can…
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Lead Generation is leveraging an acquisition lane
Lead Generation is Leveraging an Acquisition Channel Even before Google launched AdWords around 2000, you had a lot of options for getting website traffic. Lead generation has always been straightforward. Use the platforms. SEO was evolving, but organic website traffic was the number one today. You could buy traffic from…
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How freelancers can use their warm market and the NEER method to get leads
Everyone dismisses, or is afraid of, the two most potent but overlooked freelance lead generation methods. As a freelancer, use your warm market to get leads and your relationships to generate business opportunities. The Freelance Economy is Booming As of 2019, the freelancing market employed 35% of the U.S. workforce.…
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How to get quality content when your options are job boards, writing services and freelancers
How to get quality content when your options are job boards, writing services and freelancers The key to buying quality content in a competitive landscape of providers.Everyone wants quality content for their business. So, whether you want one article or dozens to rewrite one webpage or an entire site, you're…
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What is Growth Marketing?
Growth marketing is a phrase that's been around for over a decade. Maybe more. However, it's always been a practice of forward-thinking companies. They didn't have a name for it—common sense, perhaps.The official definition is something about focusing on customer relationships and building loyalty. It's a long-term strategy where authentic…
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What is Growth Marketing
Paid traffic is a quick and effective way to get visitors, leads and sales
Paid Traffic is Quick and Effective Lead and Sale Generation There are 5 billion searches on Google daily, and being at the top of those search results is a big deal. Some estimates report that over 95% of clicks go to a website in the top 4 Google results. Paid…
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paid traffic quick effective lead sales generation
What is a value proposition? Why create one and how?
Your business's thought-out and well-written value proposition will return more than expected on your time investment. Where do you start?
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value proposition what is it
4 Operations Lessons. Automation, Scope Creep, and Outsourcing
4 Operations Lessons: Automation, Scope Creep and Outsourcing Over time, clients have beaten me up over invoices (not literally), freelancers have ghosted me, and automation projects have gone off the rails. I've gained operations lessons over the years.Sometimes, the only way to learn a lesson is to have skin in…
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automation strategy tips and advice
How to outsource web projects
How to Outsource Web Projects Over the years as a software developer, I've worked with people from all countries and cultures. I'm grateful for my experiences and many conversations. I want to share my experience with how I outsource web projects.After the Dot Com bust and my separation from GoFish.com in 2001,…
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Specialize your freelance business
Specialize your Freelance Business Some freelancers try to do everything for everyone. Or they have a discipline like photography, graphic design, or writing, but they do it for every business out there. If you want freelance business growth then try to specialize."I build Shopify apps for bakeries" is laser-focused. How…
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specialize freelance business operations
What is a Positioning Statement and how do you create one?
Positioning Statement: what's the big deal and how to create one Since my career as a COBOL programmer started in the US Marines in 1991, I've had difficulty telling people what I do. It's been even more challenging as a freelance web developer. Didn't know what a positioning statement was…
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positioning statement ideas create tips advice
Basic Growth Marketing Strategy
By 2001 I had several clients, transitioning from a software developer who executed coding work to a consultant who advised on strategy. Growth strategy wasn't a common phrase, but that's what we were doing.
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How can Jobs to Be Done JTBD get you customers?
Have you done a round-the-table Jobs to be Done workshop? After you all dug into your persona's details, this exercise would be done. More than demographics.Which social networks are they on? Take your product or service, disregard your know features customer research is a requirement for company growth and friendly…
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Everything I know about Business Development I Learned on the Farm Before I Could Drive a Tractor
Everything I know about Business Development I Learned on the Farm before I could Drive a Tractor Imagine a mid-morning barnyard with an early June breeze, barely rustling dust. Tractors, animals, and farm hands flow like a hastily planned orchestra. Then there's Grampy and the boy.They put me with gramps…
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Digital Marketing means not serving spam to fancy guests
Digital Marketing Means not Serving Spam to your Fancy Guests Let's optimize your digital marketing presence to attract ideal customers, educate them about your solution, and make an offer.Don't complicate it. Think grocery store. Are you a store aisle expert?Do you think of efficiency improvements while walking through a store?Then you're…
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Create Raving Fans with your Website Onboarding
Create Raving Fans with your Website Onboarding Website onboarding is any experience between an initial website visit, filling out a form, or making a purchase.Smooth onboarding decreases skepticism and reduces friction. Ultimately lowers your customer acquisition cost CAC.It's like an old fashioned diner. Curious and familiar. Easy to get around.…
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onboarding tips and strategies to create raving fans
Use Pirate Metrics to Drive your Company’s Growth Marketing
Use Pirate Metrics to Drive Your Company's Growth Get in front of more prospects, convert subscribers, and close more customers. Top it off with more referrals using pirate metrics.What if you had a model to drive your company's growth marketing strategy? A framework tested and refined over the last 15…
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