eCommerce set up & management

Front-to-back e-Commerce Strategy, Setup & Optimization

Lightspeed eCommerce Case Study

eCommerce shopping cart

Inventory digitization

  • Do you manufacture, fabricate or resell for ecommerce? You may need your own SKUs created.

  • You may need supplier SKUs imported. 

  • There can be challenges with titles, descriptions, cost, price, categories, variants (size, color, price), images, and more.

  • Inventory management can be challenging, especially if you have multiple locations. It comes down to selling rules, restrictions, and maybe transfers.

  • You may need to do constant inventory refreshing from an outside source.

  • Whatever you have with inventory, products, quotes, or work orders, XWebNow can help.

POS integration

  • POS starts with a payment provider. You’re using a full service like Stripe or a gateway like Authorize.net with a payment provider.

  • Storefront POS is the same as mobile POS through a secure device like a phone or tablet. There’s a back office interface to your inventory. There’s a customer interface to whatever credit card machine you’re using.

  • The system is probably on a SaaS platform, so you can log in remotely and see sales, reports, or whatever.

  • Another aspect of POS is scanners. Scanning items, bar codes, UPCs.

​e-Com platform configuration

  • Whatever platform you choose, Shopify, Etsy, BigCommerce, Amazon. It won’t be ready out of the box.

  • You have multiple and various settings and configurations to make. Your brand, company info, payment processor, and tax information. There are a couple of dozen settings depending on the platform.

  • Your design, shop, checkout, and all the pages and forms. Do customers have a portal? Can they submit tickets?  Can people submit reviews and comments? Is this moderated?

Shipping integration & process

  • You either use Ship Station, a competitor, or you have a direct relationship or API connection with a primary carrier. UPS, FedEx, USPS. Whatever your country and region provide.

  • Will you offer real-time shipping calculations?  This is free from most carriers, but it costs with something like Ship Station or Easy Post, or a competitor.

  • You can control the shipping methods.

  • It’s up to you to provide service after the sale. Shipping tracking, updates, and easy returns.

XWebNow can manage operations or
drive improvement
for any eCommerce operation.

  • Product & category page and product listing copywriting.

  • Google Analytics management.

    • Google Tag Manager or Segment.

    • Event tracking setup, troubleshooting, or verification.

    • Google Optimize A/B and multivariate split testing.

    • Attribution modeling & reporting.

  • Conversion Rate Optimization CRO

    • Shopify, BigCommerce, WooCommerce, Etsy. Any cart.

    • Incremental KPI improvement.

  • Google Merchant Center & Google Shopping Ads management.

  • Social Media Ad Platform Management

  • SKU management, strategy, consulting, advice.

  • POS management, strategy, consulting, advice.

One current product is a full inventory digitization of 5K plus SKUs. A POS setup. Then a eCommerce launch.