Google Shopping Ads requires little setup. Your eCommerce shopping cart does most of the work.
You can’t target keywords in Google Ads. Only exclude keywords. Google scans your product page or product listing page for keywords. As your ad gets clicks, Google prioritizes the highest converting keywords if your campaign is conversion-based.
What you can control.
You’ll need a Google Account.
You’ll need a Google Ads account.
With your Google Account, you’ll create a Google Merchant Center account
You’ll Link your Merchant Center account with your Google Ads account
Link your product database with Google Merchant Center
The process is different depending on whether you have a Shopify, Bigcommerce (or another eCommerce platform), or if you’re using a custom database.
Wait several days for the products to sync and be approved
Sometimes they’ll be declined for various reasons such as missing information, or ineligible product categories
Create the Shopping campaign in Google Ads, choose the Merchant Center account to pull from, and filter the products as necessary.
Optimize Google Ads and your product data.
© 2022 Eric Reynolds and XWebNow All Rights Reserved
49 Patterson Avenue, Winslow ME 04901