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Marketing Strategy and Implementation

Let’s agree on possible meanings of company growth. 

  • New transactions (buyers, clients, customers)
  • Increased Average Order Value per transaction.
  • Repeat transactions (with higher AOV)
  • Multiply transaction frequency (conversion rate optimization)

Let’s agree on growth myth.

  • Company growth isn’t undiscovered scientific theory.
  • Reaching your ideal customers doesn’t involve complex clinical psychology.
  • Increasing digital property presence won’t require a secret society’s keyphrase.

Marketing strategy is based on know facts.

Results are dependent on multiple factors. Mainly the implementor (XWebNow) and you.

We work in reality set in 2022.  People are on Google, then Facebook and Instagram. 

Remaining channels (will come and go) and make up small percentage. They are market and intent limited.  Though still have hundreds of millions of users.  They include TikTik, Pinterest, Amazon Ads, Apple Ads, and more. They all work. It depends on your company model, product or service.

Marketing channels have crazy effective targeting capabilities. Even organic growth is based on known and effective tactics. The point? Growth is applied science and art.

How do you work with XWebNow?

Depends on your budget or your tolerance to wait for organic growth if you’re broke.

Depends on your staff resources to work with a strategist and implementer.  Don’t take on a project if you can’t give timely feedback or provide quality materials.

Depends on your ideal client knowledge and documentation. If it’s in your head then expect cost and time to document your buyer persona.

Company growth and marketing strategy or implementation require at minimum, input.

Depends on your Four Fits

  • Market (your ideal buyer)
  • Your product/service (not all fit every channel)
  • Brand (summarize it in 2 sentences. Go!)
  • Your business model (pricing structure, CAC goal)

The Acquisition Lanes aka "a common sense view of reality"

There are Four Major Acquisition Lanes

  • Paid
  • Content
  • Sales
  • Viral
Marketing strategy and implementation

Even before Google launched AdWords around 2000, you had a lot of options for getting website traffic. Lead generation has always been straightforward. Use the platforms. SEO was evolving, but organic website traffic was the number one today.

Even before Google launched AdWords around 2000, you had a lot of options for getting website traffic. Lead generation has always been straightforward. Use the platforms. SEO was evolving, but organic website traffic was the number one today.

Even before Google launched AdWords around 2000, you had a lot of options for getting website traffic. Lead generation has always been straightforward. Use the platforms. SEO was evolving, but organic website traffic was the number one today.