You can call it lead gen, how you get customers, or how it’s always worked.
Operational costs, labor, upgrades, insurance, and other expenses eat away at your revenue while you rely only on word of mouth and the brand.
You need new buyers, repeat purchases and increased order value.
There’s one way to satisfy what you need, lead generation.
Every Fortune 1,000 and small business with yearly revenue over 10mm is taking these steps.
Why aren’t you?
Facebook and Instagram represent the largest social media platforms. I write about them together since you manage them in the same Meta Facebook Business Manager and Ads Manager accounts.
Do you want a framework to evaluate digital marketing channels? To help you decide if an SEO backlink campaign would be more effective than boosted Tweets? Or if spending time on conversion rate optimization would produce better results than an interests-based Facebook campaign?
You may recognize that your website or digital marketing strategy needs changes, but you need help figuring out what to do.
Small business inventory control can be a process challenge. Add your vendors, point-of-sale POS, multi-location stock transfers, and eCommerce to increase the chance of roadblocks.
Scope creep. How to handle and manage expectations. You’ll always have to deal with scope creep. As you improve your craft, more clients want shiny new features. Part of the game. It takes a step-by-step approach to handling requests and a software system for Project Management PM. Use a SaaS PM system to 10x your […]
Fixed deadline request management tips and strategies I got my start in software development in the US Marines in 1992. Over the years, I’ve done and seen thousands of projects, and not a single one finished on the original deadline. Fixed deadlines rarely work. I’ve never seen a project go on time. It’s rare. Don’t […]
Automation Strategy, Tips and Advice from Eric Reynolds of XWebNow Automation strategy can save time, money and company resources. It’s tied directly to business process. You implement and improve automation by understanding current business processes and opportunity gaps. Automation Benefits are Various It turns chaos into order, saves time, and gives you peace of mind. […]
What is No-Code? Do you want to understand no-code? First, let’s take a high-level look at computer programming and Software as a Service (SaaS.) Table of Contents Code before No-Code You’ve heard of computer programming, known as code? There are hundreds of programming languages. And who writes code? Programmers, developers, coders. You may also know […]
Ideal Freelancer Mindset and Operations Do you have a hard time planning your freelance operations work schedule? If you’re like most freelancers, the answer is probably “yes.” Many things go into running a freelance business – from finding clients and marketing your services to staying motivated and organized. It can be tough to stay on […]
Lead Generation is Leveraging an Acquisition Channel Even before Google launched AdWords around 2000, you had a lot of options for getting website traffic. Lead generation has always been straightforward. Use the platforms. SEO was evolving, but organic website traffic was the number one today. You could buy traffic from Ad Networks. You could build […]
Everyone dismisses, or is afraid of, the two most potent but overlooked freelance lead generation methods. As a freelancer, use your warm market to get leads and your relationships to generate business opportunities. The Freelance Economy is Booming As of 2019, the freelancing market employed 35% of the U.S. workforce. That was nearly ten million […]
How to get quality content when your options are job boards, writing services and freelancers The key to buying quality content in a competitive landscape of providers. Everyone wants quality content for their business. So, whether you want one article or dozens to rewrite one webpage or an entire site, you’re always hustling to get […]
Growth marketing is a phrase that’s been around for over a decade. Maybe more. However, it’s always been a practice of forward-thinking companies. They didn’t have a name for it—common sense, perhaps. The official definition is something about focusing on customer relationships and building loyalty. It’s a long-term strategy where authentic engagement advocates for organic […]
Paid Traffic is Quick and Effective Lead and Sale Generation There are 5 billion searches on Google daily, and being at the top of those search results is a big deal. Some estimates report that over 95% of clicks go to a website in the top 4 Google results. Paid traffic works. Google Search Ads […]
Your business’s thought-out and well-written value proposition will return more than expected on your time investment. Where do you start?
4 Operations Lessons: Automation, Scope Creep and Outsourcing Over time, clients have beaten me up over invoices (not literally), freelancers have ghosted me, and automation projects have gone off the rails. I’ve gained operations lessons over the years. Sometimes, the only way to learn a lesson is to have skin in the game and experience […]
How to Outsource Web Projects Over the years as a software developer, I’ve worked with people from all countries and cultures. I’m grateful for my experiences and many conversations. I want to share my experience with how I outsource web projects. After the Dot Com bust and my separation from GoFish.com in 2001, I started consulting. Soon […]
Specialize your Freelance Business Some freelancers try to do everything for everyone. Or they have a discipline like photography, graphic design, or writing, but they do it for every business out there. If you want freelance business growth then try to specialize. “I build Shopify apps for bakeries” is laser-focused. How many bakers in the […]