You can call it lead gen, how you get customers, or how it’s always worked.
Operational costs, labor, upgrades, insurance, and other expenses eat away at your revenue while you rely only on word of mouth and the brand.
You need new buyers, repeat purchases and increased order value.
There’s one way to satisfy what you need, lead generation.
Gather all this up, and you’ve got phone calls, emails, form submissions and social messages. <– That’s what your lead gen is looking like.
Take a look at how you treat and what you do with these inbound events. Then take away obstacles and automate with a system.
How you treat these events means doing them from their perspective, as you are them, and giving an honest assessment. You’ll get an idea of how you treat them, how much you make them think, and the obstacles you put in the way.
It’s not your intent to create obstacles, but your responsibility to fix it if you want better lead gen.
Take action on this advice and your lead gen will be looking much better for you.
So how do you get visitors to your website or social media pages/accounts to take advantage of a better lead gen system?